The beauty industry is an expansive sector dedicated to enhancing and maintaining an individual’s physical appearance and overall well-being. The beauty industry includes skincare, makeup, haircare, fragrances, and a range of grooming and personal care products and services. In recent years, the beauty industry has experienced remarkable growth, driven by several key factors. First and foremost, the rise of social media and influencer marketing has significantly impacted consumer behaviour and trends. Social platforms have democratized beauty, empowering consumers to explore and share beauty tips and trends, making beauty products and routines more accessible. Moreover, there has been a notable shift towards clean and sustainable beauty, with consumers becoming increasingly conscious of ingredients and environmental impact. This has led to a surge in demand for eco-friendly and cruelty-free products. Additionally, advancements in technology, including augmented reality (AR) and artificial intelligence (AI), have revolutionized the shopping experience, allowing customers to virtually try on products and receive personalized recommendations. The beauty industry’s growth shows no signs of slowing down, with continuous innovation, inclusivity, and a focus on wellness driving its expansion into new and exciting territories.